ABOUT US

Your product is our business

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Your Trusted Partner In All Things Cannabis

TRYGG Collective is a remarkable group of people with the drive to deliver superior products to the recreational and medical cannabis market. Our hard-earned expertise in the cannabis, pharmaceutical and CPG industries comes from a combined 50 years of knowledge and partnerships. Our team is ready to support you in sales, marketing, distribution and supply chain logistics, or with our extensive regulatory experience.

OUR LEADERSHIP

Meet the people behind the process.

Cannabis is a complex and wonderful plant. We love empowering cannabis enterprises, whatever their size and scale, to help find a home in our shared industry. It’s our goal to ensure that our partners can bring the widest possible range of cannabis products available on the market. Why? Because these opportunities should be available to everyone, not just a few large players.

Fabrizio Rossi

CEO

Fabrizio Rossi

Fabrizio Rossi is a dedicated executive specializing in structural management and sales strategies. With over 20 years of progressive experience in companies such as Harvest One Cannabis, Mint Pharmaceuticals, Coca Cola and PepsiCo.

Fabrizio Rossi

Fabrizio Rossi is a dedicated and committed executive in structural management and sales strategies with over 20 years of progressive experience in companies like Harvest One Cannabis, Mint Pharmaceuticals, Coca Cola and Pepsico. Fabrizio's knowledge and connections within the Cannabis industry has grown exponentially since 2018 in all aspects of the industry while working with Western Canadian Cannabis Consultants.

In addition to having held senior leadership roles in Cannabis, Pharmaceuticals and CPG in sales/account management, supply chain and product strategy within direct-to-store and warehouse delivery systems. Fabrizio continues to demonstrate outstanding accomplishments in government relations within the cannabis and pharmaceutical sectors.

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daniela-bio

coo

Daniela Vaschi

Daniela Vaschi has more than twenty years of multinational business experience, including nine years of leadership experience in the cannabis industry.

Daniela Vaschi

Daniela Vaschi has more than twenty years of multinational business experience, including nine years of leadership experience in the cannabis industry.

As the CEO of a BC-based cannabis company, managing a budget of $80 million, Daniela was responsible for all operations, research and product development, strategic planning, M&A, finance, marketing, corporate governance and regulatory compliance . She has been instrumental in driving the company’s success and growth. She has developed and implemented strategic plans, raised capital, and negotiated key partnerships and acquisitions. Daniela is passionate about building resilient, people-centric workplace cultures and ESG-focused business strategies.

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Business Development Manager

Kevin Wilson

Kevin Wilson is a skilled cannabis connoisseur and committed business development specialist with extensive working history in the cannabis industry in both the legacy & legal markets. Kevin has held several sales positions within the hydroponic & CPG industries, making him the perfect Business Development Manager for TRYGG Collective.

Kevin wilson

Kevin Wilson is a skilled Cannabis connoisseur and committed business development specialist with extensive working history in the Cannabis industry within the legacy & legal markets.

Kevin has held several sales positions within the Hydroponic & CPG industries making him the perfect Business Development Manager for TRYGG Collective. Kevin is a pioneer with the cannabis industry with extensive connections in the grassroots community and the perfect liaison for growers and budtenders.

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carly-bio

marketing specialist

Carly Paterson

Carly is a strategic marketing specialist with years of experience in developing and executing successful marketing campaigns.

Carly Paterson

Carly is a strategic marketing specialist with years of experience in developing and executing successful marketing campaigns. As the Marketing Specialist at TRYGG Collective she is responsible for overseeing all marketing initiatives, from brand development to market research, to ensure the company stays ahead of the competition. Carly has a proven track record of success, with experience in a range of marketing areas including graphic design, content creation, social media management, and advertisement. She is known for her creativity, attention to detail, and ability to translate complex concepts into simple, compelling messages.

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Fabrizio Rossi

CEO

Fabrizio Rossi

Fabrizio Rossi is a dedicated executive specializing in structural management and sales strategies. With over 20 years of progressive experience in companies such as Harvest One Cannabis, Mint Pharmaceuticals, Coca Cola and PepsiCo.

Fabrizio Rossi

Fabrizio Rossi is a dedicated and committed executive in structural management and sales strategies with over 20 years of progressive experience in companies like Harvest One Cannabis, Mint Pharmaceuticals, Coca Cola and Pepsico. Fabrizio's knowledge and connections within the Cannabis industry has grown exponentially since 2018 in all aspects of the industry while working with Western Canadian Cannabis Consultants.

In addition to having held senior leadership roles in Cannabis, Pharmaceuticals and CPG in sales/account management, supply chain and product strategy within direct-to-store and warehouse delivery systems. Fabrizio continues to demonstrate outstanding accomplishments in government relations within the cannabis and pharmaceutical sectors.

Read More
daniela-bio

chief executive officer

Daniela Vaschi

Daniela Vaschi has more than twenty years of multinational business experience, including nine years of leadership experience in the cannabis industry.

Daniela Vaschi

Daniela Vaschi has more than twenty years of multinational business experience, including nine years of leadership experience in the cannabis industry.

As the CEO of a BC-based cannabis company, managing a budget of $80 million, Daniela was responsible for all operations, research and product development, strategic planning, M&A, finance, marketing, corporate governance and regulatory compliance . She has been instrumental in driving the company’s success and growth. She has developed and implemented strategic plans, raised capital, and negotiated key partnerships and acquisitions. Daniela is passionate about building resilient, people-centric workplace cultures and ESG-focused business strategies.

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Kevin About Page

Business Development Manager

Kevin Wilson

Kevin Wilson is a skilled cannabis connoisseur and committed business development specialist with extensive working history in the cannabis industry in both the legacy & legal markets. Kevin has held several sales positions within the hydroponic & CPG industries, making him the perfect Business Development Manager for TRYGG Collective.

Kevin wilson

Kevin Wilson is a skilled Cannabis connoisseur and committed business development specialist with extensive working history in the Cannabis industry within the legacy & legal markets.

Kevin has held several sales positions within the Hydroponic & CPG industries making him the perfect Business Development Manager for TRYGG Collective. Kevin is a pioneer with the cannabis industry with extensive connections in the grassroots community and the perfect liaison for growers and budtenders.

Read More
carly-bio

marketing specialist

Carly Paterson

Carly is a strategic marketing specialist with years of experience in developing and executing successful marketing campaigns.

Carly Paterson

Carly is a strategic marketing specialist with years of experience in developing and executing successful marketing campaigns. As the Marketing Specialist at TRYGG Collective she is responsible for overseeing all marketing initiatives, from brand development to market research, to ensure the company stays ahead of the competition. Carly has a proven track record of success, with experience in a range of marketing areas including graphic design, content creation, social media management, and advertisement. She is known for her creativity, attention to detail, and ability to translate complex concepts into simple, compelling messages.

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VALUES

What we believe

Passion

We get excited when you get results. We all chose this industry for different reasons, but everyone at TRYGG shares a love of helping others achieve success.

Commitment

The road to legal cannabis has been rocky, and not without its pitfalls. We're dedicated to guiding our partners through the obstacles, large and small, that they’re sure to encounter in this industry.

INTEGRITY

We believe respect is key to success in business, and that respect can’t exist without trust. We treat others as we’d want to be treated, in life and in our work, to build relationships that last.

QUALITY

We don't half-ass anything. We may work quickly, but you’ll never see us rush. "Measure twice, cut once" can be applied to more than construction.

AGILITY

We’re all familiar with the delays that can be caused by dealing with multiple moving parts and third-party contractors. We've built an all-in-one team to help ensure your product gets to market on time and on budget.

Collaboration

We believe our best work is accomplished together. We're here to listen to our clients’ needs and evolve with them as their business grows. Aligning our goals with those of our partners strengthens us all.

OPEN ROLES

Explore Current
Opportunities

See Job Openings

Quality Assurance Person

March 20, 2023 | Langley BC

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